Photography Business Tips

Advice and resources for running a successful photography business. The Zenfolio goal is to help photographers provide an engaging and intuitive client experience, delighting current clients and turning new clients into return ones. Every plan includes beautiful portfolio templates to showcase your best professional images, with tools to market and streamline your workflow as your photography business grows. Voted #1 by pro photographers.
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a woman holding a baby in her arms with the words how to optimize your website and book more session this mother's day
How to optimize your website and book more sessions this Mother’s Day
​​Hey Photographers—Mother’s Day is a perfect time to book new clients and connect with those you’ve worked with in the past. This guide walks you through how to create a user-friendly website, feature your best work, and promote your offers effectively. Mother’s Day is one of the top gift-giving holidays of the year—don’t miss out!
a woman sitting in tall grass holding a camera and taking pictures with the words, how to deliver client photos like a pro
How to Deliver Client Photos Like a Pro
We know the client experience doesn’t stop when the shoot ends. Learn how to deliver photos in a way that’s polished, secure, and on-brand. From client-friendly proofing to perfect gallery presentation, our guide breaks down everything you need. Save this now & read the full blog later!
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Trimming expenses without compromising quality in photography
The latest gear, the top marketing tools, and subscriptions to various platforms really add up fast. 💰 If you’ve been feeling the pressure to spend, take a deep breath. This blog is packed with smart ways to cut costs without cutting corners. From using platforms like Zenfolio that save time and money to simple ways to make your hard-earned dollars stretch a little further, we have you covered. Read the full blog for practical, actionable, budget-saving tips to navigate these pricy times! 📸
a group of women standing next to each other in front of a building with the caption capture audiencess on tiktok & youtubee shorts with the art of quick engagement
Capture audiences on TikTok and YouTube Shorts with the art of quick engagement
Short-form videos aren’t just for showing off the latest trends...that's where the attention lives and breathes. And for photographers, that attention can turn into bookings, fast! Whether you're just stepping behind the lens or continuing to build your brand, those quick clips can showcase your work, connect with your dream clients, and keep your name at the top of their list. Ready to make your next scroll-stopping move? 👉 Read the blog to learn how, stat!
a woman filming people in a room with the words how to brand yourself as a videographer
How to Brand Yourself as a Videographer
🎥 Branding yourself as a videographer isn’t just about slapping a new logo on your website—it’s about your shooting style, how you capture your subjects, and what you stand for. Whether you’re jumping into video gigs for the first time or making a full switch to motion storytelling, it's important for your brand to clearly express who you are and what you’re all about. Not sure where to start? 🎬 Click to jump into the full blog!!
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Grow your Photography Business with Zenfolio
Between coffee-fueled editing marathons and endless client follow-ups, finding time to actually get behind the camera can feel nearly impossible. But getting a handle on your workflow doesn’t have to be a huge undertaking! From faster client gallery delivery to automated marketing features, Zenfolio can help you implement small changes that significantly improve how you manage your business and your time. Want to learn more!? Check out our blog for practical ways to simplify your workflow!
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Expert advice on photography contracts with The LawTog
📸 Photographers, let’s chat about contracts! 📝 You might think a handshake and a verbal agreement are enough—but when it comes to protecting your work, your time, and your business, a solid contract is non-negotiable. The good news? Contracts don’t have to be intimidating. Legal pro and photographer Rachel Brenke (aka The LawTog) shares expert advice on what every photographer should include in their contracts. Ready to safeguard your business? Click to read more!
a man and woman sitting next to each other on the steps with text that reads, creating a photography business plan what you need to include for a successful year
Creating a Photography Business Plan: What You Need to Include for a Successful Year
So, you’ve got the mad skills, the awesome gear, and the drive—now what? 📷 If you’re serious about making photography your full-time gig, you need more than just a great portfolio—you need a solid plan. From defining your pricing to setting goals that actually move the needle, we’re sharing the essential info you need to create a firm business plan. Don’t wing it—own it! Check out our blog today!
the book cover for how to sell more and sell more during the busy season with zento
Book More & Sell More During the Busy Season with Zenfolio
🎁 The holiday season is in full swing—is your to-do list looking longer than your kids’ wish list? (our too!) From keeping your business running smoothly to ensuring holiday orders arrive right on time (no reindeer required), Zenfolio has the tools you need to stay on top of it all. 📸 Head on over to our blog for some smart tips to keep things humming along during this busy time of the year!
a family walking together with the text making 4 figures with mini - session
Making 4-Figures with Mini-Sessions
Mini-sessions are a fantastic way to bring in extra income without overloading your schedule! 📸 In our blog post, photographer Maddie Peschong shares how she’s turned quick sessions into a profitable income stream. Here are just a few of her go-to tips: ✨Set clear time limits to keep sessions on track. ✨Offer simple, straightforward packages. ✨Communicate all session details in advance to keep clients prepared. Read Maddie’s story and see how mini-sessions can fit into your business!
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Streamlining Photography Client Booking and Scheduling
📸 Tired of the back-and-forth that comes along with booking clients? Traditional booking systems can lead to miscommunication and a ton of extra work. With a packed holiday schedule, streamlining your workflow with a scheduling tool that keeps you organized can make all the difference! Our latest blog post dives into our booking and scheduling feature that helps save you time and gives clients a hassle-free, smooth experience. Get ready for a more relaxed, fully booked holiday season! 🎄✨
✨ Keeping up with tight holiday deadlines can have you feeling completely overwhelmed, but we’re here to help! With a few simple tips, you can manage that editing backlog and stay on the top of your clients “nice list.”  Batch-editing, automated gallery reminders, and having a reliable lab (with magic elves, perhaps?) can make all the difference. 

Save yourself a little stress and check out our blog for some more great tips and tricks for delivering those galleries in record time! ✨ Holiday Checklist, Photography Website Templates, Holiday Mini Session, Professional Image, Client Experience, Mini Sessions, Management Tips, Photography Website, Photography Business
Delivering Client Galleries on Tight Holiday Deadlines
✨ Keeping up with tight holiday deadlines can have you feeling completely overwhelmed, but we’re here to help! With a few simple tips, you can manage that editing backlog and stay on the top of your clients “nice list.” Batch-editing, automated gallery reminders, and having a reliable lab (with magic elves, perhaps?) can make all the difference. Save yourself a little stress and check out our blog for some more great tips and tricks for delivering those galleries in record time! ✨
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Increase Profit with Automated Sales Campaigns
✨Boost your sales and say goodbye to marketing campaign headaches!! Learn how Zenfolio’s Automated Marketing Campaigns can help you drive holiday revenue and keep your clients excited to buy! Let us help you make this your most profitable holiday yet! ✨
two people walking across a bridge with the words holiday online selling checklist for photographers
Holiday Online Selling Checklist for Photographers
📸 Hey photographers, are you holiday-ready?! Get your online store set up for success this season! Zenfolio’s holiday selling checklist will make sure you’re 100% prepped to sell, impress, and deliver all season long. 🎁 Read the blog for all the tips you need!
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Maximize Profits and Customer Satisfaction with Mini-Sessions
✨ Maddie Peschong, branding photographer, and business coach, shares how mini-sessions can boost your profits and help you build a luxury photography brand! So, how can you position yourself to offer affordable mini-sessions that truly serve your ideal client and bring your business to a whole new level of success? ✨ One word— branding. Ready to learn more? Catch the full webinar Maximize Your Photography Income with Mini Sessions! 📸