Music Festival – Jeans campaign

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Icona Pop is the dynamic duo Aino Jawo and Caroline Hjelt, which through its electropop is about to conquer not only Sweden but also the rest of Europe by leaps and bounds. Last autumn, Icona Pop released its first EP – the hyped “Nights Like This” – which was hailed in unison by pop Sweden. Icona Pop is most likely to make an appearance at a festival or club near you this summer.

Icona Pop is the dynamic duo Aino Jawo and Caroline Hjelt, which through its electropop is about to conquer not only Sweden but also the rest of Europe by leaps and bounds. Last autumn, Icona Pop released its first EP – the hyped “Nights Like This” – which was hailed in unison by pop Sweden. Icona Pop is most likely to make an appearance at a festival or club near you this summer.

20-year-old Gustav Broström was born and raised in Stockholm. Gustav, who is well-known for his spotless sense of style, is spending his days working in fashion PR in a well-known Swedish clothing company. In his spare time, he likes to hang out with his friends, colour-cordinate his closet and chase after the perfect pair of penny loafers. This upcoming autumn, Gustav is off to Paris, but first he has a lot of exciting, not yet publicised, projects on his agenda.

20-year-old Gustav Broström was born and raised in Stockholm. Gustav, who is well-known for his spotless sense of style, is spending his days working in fashion PR in a well-known Swedish clothing company. In his spare time, he likes to hang out with his friends, colour-cordinate his closet and chase after the perfect pair of penny loafers. This upcoming autumn, Gustav is off to Paris, but first he has a lot of exciting, not yet publicised, projects on his agenda.

Pistolero jeans

Pistolero jeans

Tiger Of Sweden Jeans Collection 2012

Tiger Of Sweden Jeans Collection 2012

24 years old, has been around on the Stockholm nightlife scene for a few years. Originally from Italy, Luca moved to Sweden and immediately started throwing parties and performing as a DJ in the most famous venues such as Spy Bar, F12, Slakthuset, etc. He is currently working on his music production and looking forward to the Swedish summer festivals. Luca is also a graphic designer and currently works as a digital creative director and art director.

24 years old, has been around on the Stockholm nightlife scene for a few years. Originally from Italy, Luca moved to Sweden and immediately started throwing parties and performing as a DJ in the most famous venues such as Spy Bar, F12, Slakthuset, etc. He is currently working on his music production and looking forward to the Swedish summer festivals. Luca is also a graphic designer and currently works as a digital creative director and art director.

If you see a tall and skinny character in a 19th century coat, untidy hair and a bit too low-cut a top, it is probably 21-year-old Rasmus Grosin. When not seen mingling with people in fashion, he spends his time at his school desk, working as a model or singing in his new band – Shadow Moses.

If you see a tall and skinny character in a 19th century coat, untidy hair and a bit too low-cut a top, it is probably 21-year-old Rasmus Grosin. When not seen mingling with people in fashion, he spends his time at his school desk, working as a model or singing in his new band – Shadow Moses.

Pistolero jeans

Pistolero jeans

Pistolero jeans

Pistolero jeans

Pistolero jeans

Pistolero jeans

Slender jeans

Slender jeans

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