PF23 Editorial

For Pre Fall ‘23, we release the first chapter in a series of editorial commissions which explore the inspiration behind our Fall/Winter '23 Kollektion. For the first installment, we partnered with photographer Vitali Gelwich to examine anonymity as an act of defiance in the age of hyper exposure. In Chapter 1: “Say Cheese!”, we observe an anonymous protagonist as they attempt to dodge the camera, whilst a series of obstructed shots remind the viewer of the photographer’s gaze.