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ISA MUNANG PATALASTAS: 245. Brand Icon: Republic Flour Mills’ PAPA PICCOL... | Brand icon, Papa, The 5th of november
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an advertisement for papa piccolino with a cartoon chef carrying a pizza on a plate
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245. Brand Icon: Republic Flour Mills’ PAPA PICCOLINO

In 1968, the country was introduced to PAPA PACCOLINO a jolly, portly Italian chef with his trademark mustache. He was the brand character for a new line of “Real Italian” boxed pasta products for dishes and soups. PAPA PICCOLIMO, 1968 AD PAPA PICCOLINO NOODLE AD,1968 It was by Republic Flour Mills (now RFM Corporation), which ventured into flour manufacturing in 1957, even though wheat wasn't being grown in the Philippines. LISTEN TO THE SONG THAT INSPIRED THE BRAND NAME OF PAPA PICCOLINO…
Alex Castro
Alex Castro

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