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Technology may be essential for analysing consumers’ online habits but can it really predict the erratic nature of human behaviour and thoughts? There are fears that marketers are failing to trust their own gut instincts and putting too much reliance on data analytics... The cover feature from this week's Data Strategy supplement

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Capturing relevant data from customers is key to building sales and loyalty but people need to trust the companies they deal with before they give them access to their personal information.

175 Jahre Blindes Vertrauen: by Daniel Gumbert