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It's not just a Seinfeld joke: The J. Peterman catalog exists, and it's still in the business of attempting to shill clothes by evoking mystery and telling romantic tales... started with a few ads for the duster placed in the New Yorker magazine in 1987 for $3,000. An 8pg spread begat 160 sales totaling about $29,000 and nearly depleting their stock. By the fall of 1988, they had put out their first catalog, a black-and-white pamphlet with sketches of five products and dreamy copy…