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The Olympic Games
This is an effective logo because it is bold and professional (they just use black) and they use all capital letters. In addition, the checkmark starts huge and then dwindles down in size.
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This logo is effective because the shape in the background and in the foreground are the same. This repetition makes the mind easily remember the brand and the logo. In addition, the lowercase, big letters make the design look bold. The boldness is balanced with the contrast of colors of white and black.
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