How Companies Kill Innovation. Innovation, and even Design Thinking, often gets killed by organizational processes or internal politics. Here is a really cool cartoon that shows you how it happens so that at least, we can all be vigilant.
Personas: The Art and Science of Understanding the Person Behind the Visit
With the erosion of keyword intelligence and the move to strings-not-things for the user, Google is pushing all marketers to focus more on their target audience. This post will teach you how to understand that audience, the future of Google, and how to build data-driven personas step by step.
We love data and we love infographics. This infographic was creatd by UberVu and we love it. It has so much great data in it such as 2 out of 3 Twitter users claim Twitter inspired purchases. Another fascinating fact is that 70% of marketers have very little to no understanding of conversations