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1920s: Jan Tschichold claimed that he was one of the most powerful influences on 20th century typography and there are few who would attempt to deny that statement. He condemned all typefaces except for sans-serif types, advocated standardized sizes of paper and set forth guidelines for establishing a typographic hierarchy when using type in design.

herbert bayer | bauhaus - archiv zeitungskiosk kioskentwurf von herbert bayer 1924

Max Bill Olympische Ringe, 1970

Ladislav Sutnar: Pioneer of Information Design

Cover from 1975 issue 5 of Typographische Monatsblätter [by Heinrich Fleischhacker] This designer uses morse code to act as both the imagery and the typography for this cover. Genius.

TM RSI SGM 1960–90/ Cover from 1964 issue 5/ Cover Design Felix Berman/ Typeface Univers

Alvin Lustig, red and black that are easy on the eye

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