Erkunde 21. Jahrhundert, John Grant und noch mehr!

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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) von John Grant http://www.amazon.de/dp/1587990245/ref=cm_sw_r_pi_dp_5f7Jvb14AHSQG

The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials) von John Grant http://www.amazon.de/dp/1587990245/ref=cm_sw_r_pi_dp_5f7Jvb14AHSQG

Building your product or service into a bona fide brand is the only way to stand out in today's crowded marketplace. This text explains how to do it, distilling the complex theories and principles behind the key marketing term "branding" into twenty-two vignettes. The authors examine strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks to provide you with the insight you need to build a world-class brand.  Cote	: 3-43 RIE

Building your product or service into a bona fide brand is the only way to stand out in today's crowded marketplace. This text explains how to do it, distilling the complex theories and principles behind the key marketing term "branding" into twenty-two vignettes. The authors examine strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks to provide you with the insight you need to build a world-class brand. Cote : 3-43 RIE

Twitter is Not a Strategy von Tom Doctoroff http://www.amazon.de/dp/1137279303/ref=cm_sw_r_pi_dp_4kSCvb16MNZW2

Twitter is Not a Strategy von Tom Doctoroff http://www.amazon.de/dp/1137279303/ref=cm_sw_r_pi_dp_4kSCvb16MNZW2

Zig Ziglar's Secrets of Closing the Sale: Amazon.it: Zig Ziglar: Libri in altre lingue

Zig Ziglar's Secrets of Closing the Sale: Amazon.it: Zig Ziglar: Libri in altre lingue

The Truth about Creating Brands People Love von Brian D. Till http://www.amazon.de/dp/0137128169/ref=cm_sw_r_pi_dp_DmSCvb0MAWMF1

The Truth about Creating Brands People Love von Brian D. Till http://www.amazon.de/dp/0137128169/ref=cm_sw_r_pi_dp_DmSCvb0MAWMF1

Customer Experience Happens To You Not Because of You… But It Doesn’t Have to Be That Way

Customer Experience Happens To You Not Because of You… But It Doesn’t Have to Be That Way

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals von Idris Mootee http://www.amazon.de/dp/1118625161/ref=cm_sw_r_pi_dp_emSCvb06XN3WW

60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals von Idris Mootee http://www.amazon.de/dp/1118625161/ref=cm_sw_r_pi_dp_emSCvb06XN3WW

Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future by Dan Schawbel,http://www.amazon.com/dp/1607147122/ref=cm_sw_r_pi_dp_C-JJsb0GPHABHN27

Me 2.0, Revised and Updated Edition: 4 Steps to Building Your Future by Dan Schawbel,http://www.amazon.com/dp/1607147122/ref=cm_sw_r_pi_dp_C-JJsb0GPHABHN27

Branding For Dummies von Bill Chiaravalle http://www.amazon.de/dp/111895808X/ref=cm_sw_r_pi_dp_ps3Cvb0P2AB72

Branding For Dummies von Bill Chiaravalle http://www.amazon.de/dp/111895808X/ref=cm_sw_r_pi_dp_ps3Cvb0P2AB72

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Amazon.de: Ryan Holiday: Fremdsprachige Bücher

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Amazon.de: Ryan Holiday: Fremdsprachige Bücher

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