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Shoptimism: Why the American Consumer Will Keep on Buying No Matter What von Lee Eisenberg

Decoding the New Consumer Mind: How and Why We Shop and Buy von Kit Yarrow

The Art of Shopping: How We Shop and Why We Buy by Siemon Scamell-Katz

The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy von David Lewis

BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest von Marshal Cohen

Consumer Behavior von Roger D. Blackwell

Why People Don't Buy von Amitav Chakravarti

Brandwashed von Martin Lindstrom

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy von Barry Feig

Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) von Joshua Weltman