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Shoptimism: Why the American Consumer Will Keep on Buying No Matter What von Lee Eisenberg http://www.amazon.de/dp/0743296257/ref=cm_sw_r_pi_dp_ap2Cvb184G1HJ

Decoding the New Consumer Mind: How and Why We Shop and Buy von Kit Yarrow http://www.amazon.de/dp/1118647688/ref=cm_sw_r_pi_dp_0I2Cvb0QRT4AX

The Art of Shopping: How We Shop and Why We Buy by Siemon Scamell-Katz http://www.amazon.de/dp/1907794220/ref=cm_sw_r_pi_dp_KGsCwb0VVXXB4

The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy von David Lewis http://www.amazon.de/dp/1857882989/ref=cm_sw_r_pi_dp_rD2Cvb0ZGVNQZ

BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest von Marshal Cohen http://www.amazon.de/dp/0071667830/ref=cm_sw_r_pi_dp_FJ2Cvb0WE6CGS

Consumer Behavior von Roger D. Blackwell http://www.amazon.de/dp/0324271972/ref=cm_sw_r_pi_dp_It2Cvb0FYBANX

Why People Don't Buy von Amitav Chakravarti http://www.amazon.de/dp/1137466677/ref=cm_sw_r_pi_dp_1D51vb1K4093V

Brandwashed von Martin Lindstrom http://www.amazon.de/dp/0749465042/ref=cm_sw_r_pi_dp_uw2Cvb19C6VSD

Hot Button Marketing: Push the Emotional Buttons That Get People to Buy von Barry Feig http://www.amazon.de/dp/1593375166/ref=cm_sw_r_pi_dp_2a7Jvb0Z6FPR6

Seducing Strangers: How to Get People to Buy What You're Selling (the Little Black Book of Advertising Secrets) von Joshua Weltman http://www.amazon.de/dp/0761184953/ref=cm_sw_r_pi_dp_AA2Cvb097VST8