The single most important strategy in content marketing today is video. Whether it's video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
How to Use Video Storytelling in Your Social Media Marketing : Social Media Examiner
Telling stories with video increases engagement, triggers social sharing and gives people a reason to talk about you online and offline. Here are eight ways to combine storytelling, video and social media.
Picture If there’s one thing #journalists hate it’s #pressreleases filled with hyperbole, little news or substance, clichés and jargon. But often, clients want their #publicrelations pro to submit just that to the media. As I often tell my youngest daughter, it’s not really all about “you” all of the time, it’s really all about what is going to interest someone else about you. And isn’t that what’s important when you are trying to get someone to write about your company?