The color: A universal white Who it works for: The sheer, sparkly color flatters all skin tones. (Which is why it's one of our best beauty products of the year!) Why we love it: First of all, this looks incredible in photos with flash—so all you ladies with LuMee cases take note. Secondly, we're obsessed with its oval shape because it's made to fit perfectly at the tops of your cheekbones. Very little blending required.