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Customers are using social media to interact with businesses but clearly the businesses have a lot of catching up to do. It is shocking to know that 7 out of 20 retailers actually erased a customer's question on Facebook - there is huge communication gap between online marketing professionals and business owners.

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To get a true sense of how widespread online video content is in the U.S., comScore examined its reach within the online population as well as among the total U.S. population, and segmented it by age group. Overall, more than 4 in 5 Internet users are consuming online video content in a given month.