Child Abuse Ad Uses Lenticular Printing to Help Children While Remaining Invisible to Adults
The ANAR Foundation and Grey Group Spain have created a unique advertising campaign that only kids can see. The ad campaign uses lenticular printing to show individuals below a certain height — children, in this case — a certain image, while taller people see a different image. Children looking at the ad see a photo of an abused boy, a help hotline, and the message “if somebody hurts you, phone us and we’ll help you,”.
For the PRE-SAFE® precrash system from Mercedes-Benz, we made chaotic traffic intersections safer. Everybody was able to look around the corners into the streets as if the walls were transparent, and could therefore detect potential hazards in time to avoid them.