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Nike Brand Strategy: Emotional Branding using the Story of Heroism
Nike Brand Strategy: Emotional Branding using the Story of Heroism - YouTube
How Do You Gain More Customer Love With Digital And Social Media #infographic
How Do You Gain More Customer Love With Digital And Social Media
Who Are the Real Influencers? [Infographic] | Curation, Social Business and Beyond
The biggest challenge for classic advertising is it's lacking influence.
You can create a brand conflict, if you address two very different target groups with one brand - Jägermeister
Mood Boards (Jägermeister) are a strong tool to discuss target group mentality. A pictures tells more than a thousand words.
The Public Library of Chez Luc · The Public Library of Chez Luc
American Express Persona Development
Mentality / social milieus are used in many European countries to cluster target groups based on values. It is a good orientation for brands with a strong purpose or belief system.
Consumer Surveys: Why are they Effective for Business? | Infographics
Some Interesting Stats of #Consumer #Surveying
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McKinsey - Social Media and the Consumer Decision Journey