"Test the West!"

The "Test the West!" campaign for West brand Cigarettes, circa 1990. I'm trying to learn more about this slogan, "Test the West," about the West cigarette ad campaign, and about the ad that includes the black man and the spook/ghost.
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John Muse
West (2000) Lights - Test it. | Flickr - Photo Sharing!
West (2000) Lights - Test it.
West (2000) Lights - Test it. | Flickr - Photo Sharing!
a man and woman sitting on a park bench in front of an advertisement for west beer
Ads for West and Winfield Cigarettes from Germany incorporating subliminal elements.
West ad with sexy young woman and elderly man
Click for a larger, floating, image. West ad with young woman and arab horseman.
Ads for West and Winfield Cigarettes from Germany incorporating subliminal elements.
Click for a larger, floating, image. West ad with young woman and arab horseman.
Cigarette Advertising - Cigarette Forum & Smokers Community
Cigarette Advertising - Cigarette Forum & Smokers Community
Cigarette Advertising - Cigarette Forum & Smokers Community
an advertisement for the west bank on a red pole
an advertisement for west's science fiction series, test it out 2 women kosmontaienting in star city
West (1998) in Space - TEST IT
West (1998) in Space - TEST IT | Flickr - Photo Sharing!
west ad
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west ad
West ad: Taste is a question of taste.
Ads for West and Winfield Cigarettes from Germany incorporating subliminal elements.
West ad: Taste is a question of taste.
(1) Why were cigarettes invented? - Quora
(1) Why were cigarettes invented? - Quora
a drawing of two people in a car with the words test the mist on it
Elke Daemmrich
Elke Daemmrich
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http://books.google.com/books?id=hhye90OTRW8C&lpg=PA38&dq=%22test%20the%20west%22&pg=PA38#v=onepage&q=%22test%20the%20west%22&f=false
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http://www.nytimes.com/1995/02/05/magazine/reimagining-berlin.html
http://www.nytimes.com/1995/02/05/magazine/reimagining-berlin.html
a letter from the west bank requesting that it is not accepting an award for being awarded
http://www.nytimes.com/1990/10/02/world/evolution-in-europe-along-the-baltic-it-s-still-drab-on-saturday-night.html