Swedish fashion

Undoubtedly, Swedes have a good sense of fashion. Many centuries ago, Swedes expressed their personality wearing fur, leather and – legend says it – funny helmets with horns. Since then a few things have changed in Swedish wardrobes. Swedes ... Read more

I just got back from a weeklong girls’ trip to Sweden for Taylor Swift’s Eras Tour, and while the dads, Brads, and Chads are probably so over all-things Miss Americana, what’s not overrated is the city of Stockholm, and I’ll be talking about it for the weeks to come.

Are you looking to style-up for your trip to Sweden? Here's what to wear in Stockholm along with some general Swedish fashion tips.

Get the Swedish look on a budget! Our guide to Swedish fashion is packed with tips on what to buy and where to get the best Swedish brands.

Women from Scandinavian countries are famous for their inner power, natural beauty, and amazing fashion sense. It seems simple: they love and value themselves. But if you dig a bit deeper, you realize that there’s an entire philosophy behind their ordinary everyday rituals.

Check out amangione24's Shuffles . Shuffles is here. Now you can unlock your creative energy and connect with people who share your aesthetic.

White fur coat dupe

The Met Collection API is where all makers, creators, researchers, and dreamers can now connect to the most up-to-date data and images for more than 470,000 artworks in The Met collection. As part of

Who What Wear attended Stockholm Fashion Week and interviewed Totême designer Elin Kling.

From week to week, our sartorial radar is scanning every fashion moment – from the red carpet to candid home snapshots – as served up by our region's top stars and style icons. Peruse those crowned 'best dressed' by Vogue Scandinavia below.

Fashion and rug designer Maja Dixdotter brought her aesthetic sensibilities to the old farmhouse