1940s fashion uk

Nos anos 40 entramos num período de guerra no qual houve a escassez de produtos e as pessoas foram incentivadas a deixar a moda mais racional a reciclando roupa e fazendo-a em casa para uma melhor economia. Em tempos de guerra a moda passa a ser algo necessário e menos ostensivo. A silhueta era estreita e marcada. As saias eram retas com pregas invertidas para facilitar o movimento.

A new exhibition at the Imperial War Museum explores how fashion not only survived the hardship of the war, but was able to flourish and influence both high street and high-end designers up until today.

After decades of shopping on the high street, Lara Clark, 45, from Egham, Surrey and Emma Parker, 50, from Old Windsor, Berkshire, now feel as fabulous as ever with their vintage-style wardrobe.

Women dress to impress as they queue to buy ice cream - a luxury item - in London 1945...

1940s fashion, British Utility dresses, WWII rationing

Despite the hardships of WWII, fashion in the 1940s still ruled as women everywhere embraced a more utilitarian (yet chic) look, and Hollywood's Golden Age stars - from Rita Hayworth to Katharine Hepburn - dazzled in gorgeous gowns. We highlight the key looks of the decade in 40 stunning images and list our favourite vintage fashion shops so you can get the style yourself...

Learn more about 1940s women's fashion, like the influence of WWII, key styles, and the transition from utilitarian to post-war trends.

1940s utility fashion

Explore Etiennedup's 3707 photos on Flickr!

The 1940s Aesthetic and 5 ways to get the 40s look with dresses, trenchcoats, pants, shorts, and swimsuits.

Models wearing Berketex utility fashions designed by Norman Hartnell.

1940s - skirt suits

I recently flew, and what better time to catch up on costume movies you’ve been meaning to watch? Inflight entertainment had Red Joan (2018) and The Aftermath (2019), two films I’ve bee…

Mrs. Bradman (green dress) Two elegantly lovely 1940s v-neck daywear ... | Her Vintage Clothing …