Brand Design

Brand Design - check out the projects awarded by the German Design Council. Online Publication / Print / Packaging / Storytelling / Content Marketing
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German Design Council
»Whowho« is a Korean mobile service brand that offers convenient services. The development of the visual brand identity was inspired by the slogan »Better when together, whowho«, which aims to reflect the brand value. The wordmark and graphic elements in the form of a blue heart are emphasized by the monochrome color palette, while the vibrant blue embodies the brand’s technological nature. whowho & company was awarded Special Mention in the German Design Awards 2022.
Here’s how we grew Planted, a start-up from Zurich, into a brand and then into a movement. First, we launched planted meat – vegan meat made from pea protein. With animal lovers, health freaks, climate heroes and meat fans in mind, we designed the brand to be as provocative as the product. Then, we sparked the #TastyRevolution. Planted Foods AG was awarded as winner in the German Brand Awards 2021.

Advertising

2 Pins
»wyd« is a new brand for a video commerce platform developed by Lotte Home Shopping, Korea's leading TV shopping company. The »wyd« brand is built upon a rational ecosystem that is fun, reliable and ultimately useful for everyone. The motif of the buttons, which depict the ups and downs of videos, emphasize the characteristics of video commerce as well as the interaction between the brand and the consumers. LOTTE Homeshopping was awarded Special Mention in the German Design Awards 2022.
A Thai woman and an Austrian restaurateur meet in the Gulf of Thailand - and something great is born: Bangkok Street Food in the “Ländle“! Squeaky-clean multiculturalism in the middle of Vorarlberg/ Austria. Like the restaurant, the corporate design creates a colourful and seemingly random appearance that is fun to look at. Pichler Gastro GmbH was awarded Special Mention in the German Design Awards 2022.
For »Alpenland« real estate company, the characteristics of a city were transferred into the corporate identity. The bold typeface embodies the static nature of the buildings and contrasts with the fine serif typeface, which reflects the lively dynamics of a city. The symbiotic play between the typefaces catches the viewer's attention and intuitively starts an interaction with the brand. Alpenland Grundstücksgesellschaft mbH was awarded Special Mention in the German Design Awards 2022.

Branding Concepts & Logos

12 Pins
»SONAR Real Estate« is a newly founded partner for real estate investments, which we have accompanied from hour zero. From the brand identity to the logo, the business stationery and the website, we have given the still young company the appropriate face. In a bold, fresh and courageous way, we are bringing the makers to the attention of investors and clearly demonstrating the strengths of the company. Sonar Real Estate GmbH was awarded Special Mention in the German Design Awards 2022.
»Agnes Kriek« is a very special real estate agent: She is a graduated engineer in urban and regional planning and an expert for the valuation of developed and undeveloped properties (TÜV). She combines expertise and personality. These skills are reflected in the new corporate design. The star/flower-like shape and the use of fresh green and blue tones create a positive, friendly and confidence-inspiring effect. Agnes Kriek was awarded Special Mention in the German Design Awards 2022.
»AFS Medical« is a manufacturer of highly complex medical products. Communication is based on the idea that »AFS« and its developments are very close to the intelligent solutions found in nature. Innovative minimally invasive techniques open up new approaches and paths for surgeons. This approach is expressed and brought to the target group with an outstanding key visual. AFS Medical GmbH was awarded Special Mention in the German Design Awards 2022.

Online Publications

11 Pins
»Young Salt« is a contemporary London Dry Gin passionately handcrafted in Belgrade, Serbia. The idea behind the design concept was to portray the experience of gin itself with the story of a journey one makes through his life while sailing on different seas. Calm sea, waves, and whirlpools as three different states can be seen at many levels. Salty Stone Distilery d.o.o. was awarded Special Mention in the German Design Awards 2022.
The 2020 relaunch of the »Sartorius« corporate brand also marked a repositioning of our brand. The new promise “Simplifying Progress” now clearly differentiates us in a rather traditional and complex field. Simultaneously, we started focusing on a one-brand strategy. This will strengthen cross-selling activities and enhance our brand recognition. Mario Simon was awarded Special Mention in the German Design Awards 2022.
»Deepondé« is a daily skincare brand, which awakens the deep, visceral beauty of the individual and at the same time sets the standard for a new modern interpretation of oriental beauty. In order to convey to consumers the slow but sure moisturizing effects of the product as well as the brand philosophy of harmony, depth, and authenticity. Plus X was awarded Special Mention in the German Design Awards 2022.

Packaging

65 Pins
Ten years of collecting graffiti images around different cities in America resulted in a thousand images. Eight curators were invited to select the best ones, so the images could travel through Flicker, and become a private social media forum where ten writers wrote during ten weeks about the 180 chosen images, aphorism, poetry, micro-story, in a collaborative way. Manolo Avila was awarded Special Mention in the German Design Awards 2022.
Corona shaped 2020, a year in which home and community became more significant. This aspect is central in the »annual report of the housing cooperative spar+bau«. The beehive was chosen as a conceptual symbol for the strong community: With its hexagonal honeycombs, this masterpiece of nature stands for stability and permanence - just like the cooperative. Spar- und Bauverein eG was awarded Special Mention in the German Design Awards 2022.
A small speech therapy centre developed within 25 years and in the third generation into a modern and large therapy centre in Zwickau. Now the overall appearance should also match. In 2021, we relaunched an ageing logo with an appealing, medically innovative corporate design, which is now gradually becoming a closed corporate identity. The different colours define different areas and still form a unit. LaVida Therapiezentrum Rustler was awarded Special Mention in the German Design Awards 2022.

Print

142 Pins
MVG, Munich’s public transport provider, expands its offering with the intermodal mobility platform »MVGO« and offers infinite possibilities of urban mobility. The idea of infinity also forms the starting point for the logo and brand design. Each means of transportation is seen as its own path and its own form – overlays represent the nodes at which vehicles are changed. MVG – ein Unternehmen der Stadtwerke München GmbH was awarded Special Mention in the German Design Awards 2022.
»Pinkstinks« and German box-champion Sarah Scheurich join in a fight against gender stereotypes. Sarah Scheurich is multiple German champion and inspiration to many women. Her Instagram name is „fighterrella“ – she is a fierce fighter against the pressures of beauty standards and gender cliches. Pinkstinks Germany e.V. was awarded Special Mention in the German Design Awards 2022.
»FORMLINER« is the architectural concrete and façade design magazine published by RECKLI. Its fourth edition was published as an online magazine. This edition’s topic »upheaval« sheds light on reforms in architecture: from climate change and digital tools to the way we will be living tomorrow. »FORMLINER« combines reporting and interviews with an opulent look and innovative design. RECKLI GmbH was awarded as winner in the German Brand Awards 2021.

Storytelling & Content Marketing

13 Pins