Paula Scher on Combinatorial Creativity: We can pick our teachers and we can pick our friends and we can pick the books we read and the music we listen to and the movies we see, etcetera. You are a mashup of what you let into your life.
Paula Scher (Pentagram) designs bold new identity for New York’s Atlantic Theater Company. Bold in the sense of bright colours that are also complementary! These contrasts of colours create this vibrant look but work so well together, being contrasts that do not clash. Use of diagonals. Large shape on the page. Simple shape representative of the spotlights on a theatre stage.