https://social-media-strategy-template.blogspot.com/ What is a KPI? - KPI stands for Key Performance Indicator. The clue about its use is in the title, it is a KEY performance indicator, not an ordinary one. KPIs are used to monitor the health of a business and how well the business is tracking to its strategy.
If I am going to be setting my own KPI's, I should understand what constitutes effective KPI's for when I set my own and when others are set for me to see if they are SMART (Specific, Measureable, Attainable, Realistic, Time Restraint) KPI's.