Aspiring young Indian soccer players continue with their practice during a dust storm in Jammu, India, Wednesday, June 11, 2014. Soccer fans around the world are gearing up to watch the Soccer World Cup that begins in Brazil Thursday. (AP Photo/Channi Anand)
Commonwealth Games - The Marketing Store's Senior Planner, Craig Lawrie dives into the potential opportunities the Games present. The competition is recognised as the second most watched multi sporting event globally after the Olympics and so brands have the opportunity not just expand in their domestic markets, but also across India and much of Africa - all of whom are Commonwealth members.