The business could also be developed internationally, building upon its strong global brand recognition. There are many markets that have the disposable income to spend on high value sports goods. For example, emerging markets such as China and India have a new richer generation of consumers. There are also global marketing events that can be utilised to support the brand such as the World Cup (soccer) and The Olympics.
Aspiring young Indian soccer players continue with their practice during a dust storm in Jammu, India, Wednesday, June 11, 2014. Soccer fans around the world are gearing up to watch the Soccer World Cup that begins in Brazil Thursday. (AP Photo/Channi Anand)