Paul Rand (1914-1996), IBM, lithograph in colours,1982.

Paul Rand (1914-1996), IBM, lithograph in colours,1982.

IBM Smarter Planet campaign, 2014. Installations, photography and video by Grégoire Alexandre.

IBM Smarter Planet campaign, 2014. Installations, photography and video by Grégoire Alexandre.

Paul Rand's silouette is sooo creative!  Take a close look and the texts to see what you can think of

Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of

Michael Forbis | Minimal

Michael Forbis | Minimal

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately!  IBM Turns Its Ads Into Useful Urban Furniture

It's interesting to see advertising helping people in every day situations. IBM has been killing it with their designs lately! IBM Turns Its Ads Into Useful Urban Furniture

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery

IBM 100 Years Celebration

IBM 100 Years Celebration

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

Delicious icons from IBM’s Smarter Planet advertising campaign by Ogilvy launched in 08/09.

IBM Smarter Planet   |  The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

IBM Smarter Planet | The col­lab­o­ra­tion between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used bill­boards, adver­tise­ments, posters and more both nation­ally and internationally.

The Internet of things is causing a connected electronics explosion. #iot #internetofthings #internet

The Internet of things is causing a connected electronics explosion. #iot #internetofthings #internet

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