Paul Rand (1914-1996), IBM, lithograph in colours,1982.
IBM Smarter Planet | The collaboration between Office and Ogilvy & Mather resulted in a series of bright, bold icons that have been used billboards, advertisements, posters and more both nationally and internationally.
Paul Rand's silouette is sooo creative! Take a close look and the texts to see what you can think of
NDA 2014 Communication Design winner Office - IBM Smarter Planet - on The National Design Awards Gallery