This could be good for advertising. This would be made into a little pop up bus with a theme of a holiday with details. only issue is cost? something that the brand struggle with. look into this though as novel/ different idea.
I chose this ad because of the way my eye moved. I may not have known what DHL was before this ad, but it made me look it up (it's express mail). We talked about having your eye follow the advertisement and I think this is a perfect example and very clever for print. This ad doesn't make you think. The bright colors also contrast the background so well it is very obvious to see what the point of attention is.