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Cadbury Athletic

von Twitter

Gemma Spofforth on

Timed perfectly as the media started to speculate about post-Olympic blues, Cadbury sent Team GB athletes personalised 1kg bars of Dairy Milk. Dozens of top athletes, including backstroke world record holder Gemma Spofforth – a chocoholic, her Twitter bio tells us – Tweeted about their freebie to their growing list of followers, ensuring potentially millions saw the act of confectionary benevolence.

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#Cadburys inflatable domes connected with tunnels, covered in bespoke covers. #EvolutionDome #BespokeBranding #TemporaryVenue #TemporaryStructure #PopUpVenue #PopUpStore #Branding #BrandAwareness #InflatableStructure

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Team Ireland athlete Grainne Murphy pictured at the launch of Cadbury's sponsorship of Team Ireland & Paralympics Ireland

Diving - Alexandre Despatie, Canada. Might not win medals, but damn we've got good looking athletes.

Football on the Cadbury playing field, the Athletics Pavilion in the background [From the clothes worn, this looks to be pre-1939] bournville1.jpg (800×555)

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13 October 2012; Pictured at a major Paralympic Talent Search Event, supported by Cadbury, was Paralympic medallist Michael McKillop with 8 year old Olivia Cadogan, left, and 6 year old Georgia Cadogan, both from Drimnagh, Co. Dublin. The event took place today at UCD Sports Centre and aimed to encourage people with a physical disability to get involved in sport and to unearth potential Irish talent for the Rio 2016 Paralympic Games. Athletes from Ireland’s most successful Paralympic Team…

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