Session #3: Beyond Objectives on Building Awareness

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11y
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Daylong Beyond the Like
P & G Pampers Contest Module on blogs. Examples of a content satellite. Relationship Building, Did You Know, In This Moment, Building
P & G Pampers Contest Module on blogs. Examples of a content satellite.
the front cover of a social retargeting primer with two twitters
5 Minute Social Media Retargeting Primer
5 Minute Social Media Retargeting Primer. Example/Explanation of social targeting/re-targeting.
an image of a car on the screen
YouTube
Yarn Mercedes Tutorial. Example of social network/community awareness campaign.
a black background with blue text that says, with a tweet that looks like this
YouTube
The Oreo Blackout Tweet. Example for real-time content.
an overhead view of a red car driving down the road with words above it that read, attitude, audi's social initiative
Attitudes -- "Attention Test" Case
Attitudes -- "Attention Test" Case. Example of video advertising.
an image of a web page with the words'experimenting with new ways to tailor ads '
Experimenting with new ways to tailor ads
Twitter is experimenting with new ways of targeting ads. Example of social targeting/re-targeting.
Advertorial of the "Essential Beauty House" on the blog Fashion Online Malaysia. Example of sponsored content/advertorial. Beauty House, House Essentials, House Of Beauty, Blog Categories, Sponsored Content, Building, Beauty
Advertorial of the "Essential Beauty House" on the blog Fashion Online Malaysia. Example of sponsored content/advertorial.
a man standing in front of a car at an auto show talking to the camera
Ford Exec Sends PSFK Writer Personal Video Invite
Ford Exec Sends PSFK Writer Personal Video Invite. Visit the blogpost to see the campaign. Example of key influencer cooperation.
a sign that says free wifi on the side of a blackboard with chalk writing
Starbucks - Foursquare Offer Example of POS campaign to retain customers.
the power of listening customer advisory panel's icm days page on dell customer advisory panels
Computers, Monitors & Technology Solutions | Dell USA
Dell Customer Advisory Panel Example for a social conference.
Related searches
an image of a cartoon character saying happy like he - man he got his yoga in
The Original Click Volkswagen AlmapBBDO
The Original Click Volkswagen Example of social targeting
a woman standing in front of a desk with a video on it
YouTube
Advertising with YouTube Example of social targeting / retargeting (digital / mobile).
a cell phone showing the location of pepsi pop spots on it's screen and an arrow pointing to check in here
Pepsi Lot. Example of social location-based targeting (mobile)
two iphones displaying facebook's profile and news feed pages, one with an image of people on it
Facebook mobile ads. Example of social targeting (mobile)
the advertise on facebook page is displayed with an arrow pointing to the right
Meta for Business: Marketing on Facebook
Facebook Ads. Example of Social targeting (digital)