The most important duty for any hard working real estate agent is to generate lucrative leads. Finding people who are interested and ready to purchase a property will profit all real estate agents, propelling their business forward. However, finding real estate leads in any city or town is a difficult and extremely competitive process.
You become the source of information, the watercooler, the person to turn to. Of course, if you spend ten minutes on it and then move on, it”ll fail. But, if you spent 30% of your time working on your page (building it, curating it, promoting it), what do you think would show up in Google searches? What sort of interactions would you start having with people thinking about your little part of the world?